Pobl Trust Invests in People: £70,000 Boost for Cwtch Mawr Multibank

At Faith in Families, we know that real change happens when communities come together. That’s why we are absolutely delighted to announce that The Pobl Trust has once again stepped forward with an incredible act of generosity; committing a further £70,000 to support the Cwtch Mawr Multibank!

This latest funding boost will help us expand our reach across Swansea Bay, ensuring that more families and individuals have access to the essential items they need to live with dignity and hope.

A Partnership That Transforms Lives

The Pobl Trust first backed Cwtch Mawr last year with an initial £70,000 investment, which helped kickstart our multibank and enabled us to distribute nearly half a million essential items in just 10 months. From baby essentials and toiletries to air fryers and school supplies, our multibank has become a vital resource for those experiencing poverty, crisis, and isolation.

This continued investment means we can take our impact even further—scaling up operations, increasing distribution, and ensuring that no one in our community goes without the basics that so many of us take for granted.

Cherrie Bija, CEO of Faith in Families, expressed her gratitude for this incredible support:

“We are absolutely thrilled that The Pobl Trust has once again chosen to invest in Cwtch Mawr. Their generosity goes beyond financial support—they truly understand the importance of building strong, resilient communities. This funding will allow us to extend our reach, providing dignity and hope to even more families. Partnerships like this prove that when we work together, we can create real, lasting change.”

More Than Just Funding—A True Commitment to Community | Pobl Trust

Beyond financial contributions, The Pobl Trust and Pobl Group have shown a deep commitment to the work we do. Pobl staff have volunteered their time to support Faith in Families, lending a helping hand to ensure essential items reach those who need them most.

This year, in collaboration with Cwtch Mawr & Amazon, we also supported a Prom Event for Pobl service users, ensuring that young people could celebrate this special milestone with confidence and pride. These moments are about more than just items; they’re about dignity, inclusion, and creating memories that last a lifetime.

“At Pobl Trust, we are committed to supporting projects that create meaningful change in people’s lives. Our ongoing partnership with Faith in Families and the Cwtch Mawr Multibank reflects our belief that everyone deserves access to the essentials that bring dignity and security. Seeing the difference that this initiative makes—whether it’s a family receiving much-needed household items or a young person being able to attend a special event like their prom—reminds us why these partnerships are so vital. We are proud to stand alongside Faith in Families in their mission to support and uplift communities across Wales.”

Speaking about the continued partnership, Andrew Vye, Executive Director for Customer and Community at Pobl Group, shared:

“At Pobl, we are committed to supporting people and communities to thrive. Our partnership with Faith in Families and the Cwtch Mawr Multibank aligns perfectly with our mission to make a real difference in people’s lives. Seeing the direct impact of this initiative—providing essentials, reducing waste, and fostering a sense of community—is truly inspiring. We are incredibly proud to be part of this journey.”

About Pobl Trust & Pobl Group

Pobl is more than just a housing provider; they are a proudly Welsh organisation dedicated to creating strong, thriving communities. With a team of over 2,500 individuals, Pobl delivers housing, care, and support services that help people live fulfilling lives.

Their registered charity, Pobl Trust, plays a crucial role in funding projects that make a tangible difference across Wales. By raising funds and awarding grants to community initiatives, individuals, and groups, the Pobl Trust ensures that support reaches the people who need it most.

Through this latest donation, The Pobl Trust is helping us ensure that no family has to face hardship alone. This isn’t just about funding; it’s about building a movement of kindness, dignity, and practical support.

Thank You Pobl Trust

From all of us at Faith in Families, we want to extend our deepest gratitude to The Pobl Trust for believing in our work, supporting our mission, and helping us to push back against poverty, isolation, and crisis.

Because of their generosity, we can continue to bring hope, opportunity, and essential support to those who need it most.

How You Can Get Involved

If your organisation wants to join The Pobl Trust in making a difference to Swansea Bay through the Faith in Families Cwtch Mawr Multibank, we would love to hear from you! Whether it’s donating goods, volunteering, or offering financial support, together we can build a brighter, stronger future for families across Wales.

Thank you, Pobl Trust, for investing in people and proving that together, we can change lives.