The journey to 4 million steps just gained some serious horsepower. As Tom Beynon, Director of Three Cliffs Holiday Park, continues his inspiring mission to walk 4 million steps throughout 2025 for Faith in Families Swansea, he’s now got a branded ally on the road – and it’s turning heads across South Wales.
Thanks to a powerful partnership with Celtic Subaru Swansea, one of the dealership’s stylish courtesy cars has been fully branded to promote Tom’s challenge and raise vital awareness for the local charity. The striking vehicle – proudly featuring images of Tom’s campaign and the Faith in Families logo – is now a mobile billboard for kindness, generosity, and community spirit.
Joining Tom for the big reveal were Cherrie Bija, CEO of Faith in Families Swansea, and Tony Sciascia, Owner and Managing Director of Celtic Auto Group, home to Celtic Subaru Swansea. The branding initiative comes as Tom passes the incredible 2.7 million step milestone on his way to 4 million – and with over £7,000 already raised, momentum is building fast.
"What Tom is doing is nothing short of incredible – not just the physical challenge, but the heart behind it. Every step he takes is a reminder that families in our city matter, that their struggles are seen, and that together, we can make a real difference. The support from Celtic Subaru Swansea is a powerful example of what happens when community and compassion come together – and it’s helping us reach people who might never have heard of Faith in Families before. This is what hope in action looks like."
A Moving Mission for a Meaningful Cause with Celtic Subaru
Tom’s year-long challenge, aptly branded #4MillionSteps, kicked off in January with the goal of raising funds and awareness for Faith in Families Swansea – a charity making a profound difference to the lives of vulnerable children and families across the region.
Whether it’s sunrise strolls, coastal treks from Swansea to Mumbles, or evening walks with his trusty companion Boris, Tom is averaging over 20,000 steps a day, proving that when it comes to helping local families, every step counts.
Faith in Families delivers support and services that empower families to thrive, not just survive – a mission that’s perfectly captured in their motto: #HugsNotHandouts.
Driven by Community – The Celtic Subaru Swansea Connection
The team at Celtic Subaru Swansea knew they wanted to support something bigger than themselves – and they delivered. As part of the Celtic Auto Group, the Subaru team has long been known for their community focus, trusted reputation, and top-tier service across South Wales.
Now, their decision to brand one of their iconic Subaru courtesy cars with Tom’s challenge is helping bring the campaign to the streets – literally.
“It’s more than just a car – it’s a symbol of community strength,” said Tony Sciascia, MD of Celtic Auto Group. “When we heard what Tom and Faith in Families were doing, we knew we wanted to be part of it. We’re proud to help drive awareness for such an important local cause.”
This family-owned, award-winning dealership offers the latest in rugged, reliable Subaru vehicles – from the adventurous Forester and Outback to the bold Crosstrek. With a strong aftersales service, expert support, and a friendly, local touch, Celtic Subaru Swansea has become a trusted name from Llanelli to Port Talbot and beyond.
Three Cliffs Holiday Park – A Home Base for Hope
Tom’s roots in the community run deep. As the Director of the stunning Three Cliffs Bay Holiday Park on the Gower Peninsula, he’s known for creating unforgettable experiences for guests – and now, for creating change for families in need.
Bookings for 2025 are open now, and with pitches offering everything from large fire pits to picnic tables and panoramic sea views, visitors can experience #WallToWallSunshine while supporting Tom’s journey every step of the way.
Join the Journey – One Step at a Time
From local business sponsors like Spectrum Glass Solutions Ltd, Gower Inn, The Bay Print Co, Castell Howell, and Cariad Mortgage Solutions, to individual donors and daily walkers, the support has been overwhelming – and growing.
Whether you’re inspired to donate, sponsor a milestone, or simply share the story, Tom and the Faith in Families team are calling on the community to walk with them – in person or in spirit.
“Every pound raised helps make a real difference. Every step is a step toward a better future for families in Swansea,” says Tom. “The support from Celtic Subaru Swansea is just incredible. That car is spreading awareness in places we couldn’t reach on foot – it’s a game-changer.”
How to Help:
- 🚶♂️ Follow Tom’s Journey on social media: Search Tom Beynon
- 💷 Donate Now: https://gofund.me/4f5fb9d2
