The Faith in Families Cwtch Mawr Multibank in Swansea welcomed a special visit from Pura, one of the national supporters of The Multibank UK, marking an important moment for families locally and across the UK.
The visit brought together teams from Pura, The Multibank network, and Faith in Families, alongside Gemma Styles, Pura’s Celebrity Ambassador. Together, they spent time inside the Cwtch Mawr Multibank in Swansea, seeing first-hand how essential items move from warehouse shelves to families who need them most.
This visit wasn’t just about filming or photos. It was about showing what happens when businesses, charities, and communities work together and why partnerships like this matter now more than ever.
What Is a Multibank? Why It Matters.
A Multibank brings together surplus essentials from businesses and distributes them through trusted local organisations. Clothing, bedding, toiletries, nappies, and household basics; items many of us take for granted; are redirected to families who would otherwise go without.
At Cwtch Mawr Multibank, run by Faith in Families, this model is helping thousands of families across Swansea, while also contributing to a UK-wide network of Multibanks supporting communities from Fife to London.
Right now, the need is stark. Families are facing rising costs, stretched incomes, and difficult choices around basic essentials. Nappies, wipes, and hygiene products are among the most requested items and often the hardest for families to prioritise when money is tight.
That’s why the Pura partnership is such a vital addition to The Multibank UK network.
A Visit That Brought the Work to Life
During the visit, Gemma Styles spoke with Cherrie Bija, CEO of Faith in Families, about the realities facing families and how the Multibank model offers practical, dignified support.
They talked about the scale of poverty across the UK, but also about what that looks like locally in Swansea with parents trying to stretch budgets, babies needing nappies, and families relying on community organisations to help them stay afloat.
The Pura and Multibank teams captured footage throughout the warehouse, highlighting the daily work behind the scenes; receiving stock, sorting donations, and preparing items for partner organisations who support families on the ground.
How Pura Is Making a Difference?
Pura isn’t just supplying nappies and wipes. Through Pura NappiCycle, they’re tackling one of the UK’s biggest environmental challenges.
Every year, around 3 billion disposable nappies are thrown away in the UK. Most end up in landfill, where they take hundreds of years to break down. Pura NappiCycle already recycles over 60 million nappies each year, turning them into materials like road surfacing and construction products.
Here in Swansea, Faith in Families works with Pura to offer nappy recycling at their three Community Cwtch locations, alongside access to free Pura nappies for families who need them. It’s a simple idea with a powerful impact, easing financial pressure on families while reducing waste at the same time.
Why This Partnership Matters Right Now
For Faith in Families, this partnership comes at a crucial time.
“Families are under huge pressure right now, and the things that slip first are often the basics; nappies, wipes, toiletries. When partners like Pura step in, it means parents don’t have to make impossible choices. Working together through the Multibank network allows us to reach families with dignity, consistency, and care and that collaboration is more important than ever.”
Across Swansea, the Multibank acts as a lifeline for families supported by schools, housing providers, health services, and community groups. UK-wide, the partnership with Pura strengthens every Multibank’s ability to respond to growing demand for baby essentials.
Looking Ahead | Pura Multibank Partnership
This visit marked more than a moment in time. It highlighted what’s possible when businesses commit to long-term, practical partnerships that put families and communities first.
From nappies and wipes to recycling and redistribution, the Pura partnership shows how essentials, sustainability, and social impact can work side by side.
To learn more about Faith in Families, Cwtch Mawr Multibank, or how partnerships make this work possible, visit faithinfamilies.wales or explore our latest updates on the website.
