When we launched our campaign to support Swansea families in need this December, the response from our community was immediate and warm. Among the most generous gestures came from Leapfrog Advertising, offering free advertising on their screens in The Quadrant and Parc Tawe for an entire month. This gift means our message will reach many more — making a real difference in Swansea families’ lives.
A partnership born of community
Ethan, Director at Leapfrog Advertising, put it simply:
“We are delighted to shine a light on the great work Faith in Families do transforming the lives of children and their families within our community. Faith in Families are the first charity to take part in our new initiative, where we provide our platform to fantastic local charities who make a real difference.”
Their support is more than space on a screen. It’s about using local platforms to uplift local lives.
Our CEO, Cherrie Bija, said:
“Christmas should be a time of joy and togetherness, but for too many families in Swansea, it’s filled with worry. Our Compassionate Christmas campaign is about giving parents the dignity and pride of choosing gifts for their own children — helping them feel part of the magic again.Having this message shared across the city through Leapfrog’s screens means more people can see the reality behind the campaign and, hopefully, feel inspired to help. Together, we can make sure no child in Swansea wakes to nothing this Christmas.”
Why this matters for Swansea families
Here in Swansea Bay, many children and their parents face difficulties — poverty, crisis, trauma. Faith in Families has been supporting them for years through our community cwtches and the Cwtch Mawr Multibank.
But at Christmas, the pressure is different. For many parents, the challenge isn’t just about surviving — it’s about wanting to give. They want their children to feel the magic of Christmas; they deserve to feel part of that moment too.
That’s what our campaign is all about: restoring dignity, making choice possible, encouraging hope. Every donation reaches the heart of Swansea families support. Whether it’s big or small — it’s welcomed.
How your donation changes lives
Thanks to Leapfrog’s support our message is reaching more people — which means more Swansea families will be able to be seen, heard and helped. But it’s your contributions that make the change real.
When you donate what you can, you help a parent pick a gift, wrap it, share the joy. You help create a Christmas morning filled with love instead of worry.
Because for many Swansea families, it’s not about luxury — it’s about feeling like they belong, feeling like they’re part of the magic.
Join us — be part of the story
We invite you to join this story of compassion, community and hope. With the screens lit up across Swansea, running this campaign for a month thanks to Leapfrog, the timing is perfect.
Donate today and help local families feel the strength of their community, the kindness of their city, the joy of a moment they’ll remember.
💛 Every gift matters.
🏙️ Every Swansea family matters.
Let’s shine a light on support for Swansea families this Christmas — together.
